The Importance of Logic in Business

Rory Sutherland kicked off with a keynote which he talked about a few things that are very interesting and some were quite close to my heart in terms of the work I've been doing around play. One of the things he talked about was how logic triumphs everything else within business because if you want to be able to do something you have to logically argue that you're going to do it. The opposite of a good idea might also be a good idea according to Rory, who said we seem to interpret the world as being a series of ones and zeros or binary choices between a good thing and a bad thing.