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5min chapter
40- Testing Business Ideas with David Bland
d.MBA
How to Create a Culture of Failure
I see a lot of companies starting to shift from this idea of we're going to function in the silo everybody and create project teams. And Amazon's a pretty good example of that. We want to promote a culture where people can run something that doesn't work out and they learn from it and they're not punished for it. I'm very much, hey, what are you worried about? What's keeping you up at night? Okay, how would we go test that? Can we do that sooner rather than later?"
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