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Why do we assume women care?

Analysis

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Is There Still a Perception That Women Are Better at Caring Than Men?

Vic Rayner is Chief Executive of the National Care Forum, which represents not-for-profit organisations in the sector. He says an obvious incentive would be much better paying conditions. And Una Smith of Skills for Care says it's also about targeting men directly. So we have to speak to young boys to help them think about care as a potential career.

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