Intro

Ep. 336

Is your organic traffic vanishing into the AI ether?

Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery.

Mentions

• Want to dominate search with AI? Get our guide here: https://clickhubspot.com/qcu

• Aja Frost https://x.com/ajavuu

• ChatGPT https://chatgpt.com/

• Gemini https://gemini.google.com/

• XFunnel https://www.xfunnel.ai/

Check out this episode on YouTube: https://www.youtube.com/watch?v=gPKqvn-QS50&t=1411s

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.