RV E20 - The Idea of Marketing is Broken | TikTok Live 23
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Revenue R&D
Revenue R&D is basically applying the principles that companies use in product development to developing new revenue programs. It's a five stage process where stage one is an experiment with no proven results and stage five is this program delivers a million dollars in pipeline every quarter repeatedly. This shows executives, hey, we are like, I know that you think that the model should be that we're getting millions of dollars out the gate, right? Turn on ads, get a million dollars. That's what CFOs are modeling in because they don't understand how this works. They just refuse to do it because of the need for direct attribution.
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