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Mark Roberge (Stage 2): How HubSpot Became PLG

BUILD with Blake Bartlett

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How Did HubSpot Transition to PLG?

Mark Roberge, CRO at HubSpot for nine years, talks about how the company transitioned from sales to product-led marketing. He says PLG is like SaaS in terms of its disruptive potential and can be applied to more categories than people think. But he warns that it's not easy: "You need to have a low time and high value use case"

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