S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
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Organic TikTok - Facebook and Google Are the Ways to Go
I think a hard part is just knowing where you should go all in on. Facebook and Google are the things that can give you a quick feedback loops. I particularly love Facebook because you get to create demand. When you're dependent on a channel, it's both your greatest strength and your greatest weakness.
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