23min chapter

The Marketing Book Podcast cover image

498 Buyer Personas by Jim Kraus

The Marketing Book Podcast

CHAPTER

Importance of Conducting Buyer Interviews for Developing Buyer Personas

This chapter emphasizes the necessity of conducting one-on-one interviews with recent buyers to gain valuable insights into their decision-making process, emotions, and motivations. It discusses the limitations of relying solely on AI for developing buyer personas and highlights the significance of using insights from various sources to create comprehensive buyer personas.

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