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“Bonuses”: Why It’s Time to Stop Using Them In Your Offers

The Art of Online Business

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What's Up With Random Bonuses?

i'm seeing more and more people coming up with random bonuses to include as part of their offer so that it looks like they're just giving all this additional value. But yet, there's no intention behind itk? Now, i'm not saying don't do any kind of bonus, right? So were, i think, a a good bonus might look like, granted, it's not super scalable. If you have a team that could handle calls, that's a different story. And the question i want to ask you is, do you really need to offer bonuses?

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