Online Advertising
Patented: History of Inventions
The Foundations of Online Advertising
One out of every $3 spent in the online advertising ecosystem is lost to fraud, right? It goes to a bot or someone whose paid is just click on an ad. Is this because we've kind of removed humans from the equation and everything now is just purely run by algorithms? So we just don't get to see and it's incredibly complicated and no one person really understands all the bits.
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