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173. Rewired: Lessons from 200 large-scale digital and AI transformations

Inside the Strategy Room

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The Challenges of Implementing Technology to Maximize Cargo Space in Airlines

This chapter explores a case study where a company developed technology to optimize the fill rate of an airline's cargo space, but faced challenges in capturing its full value due to airport palletizing procedures. The importance of addressing secondary effects and bottlenecks in the end-to-end process when implementing technology is emphasized.

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