80% of centennials will only buy from brands that they understand are doing social good in the world. Consumers these days, i think there's crazy stats on this lake 80%. Isn't it a consideration set for the biggest spending generation that's coming? Join us next week for a conversation with brian macdonald, master story teller and teacher who shares with us how and why stories evolved to help us survive.
Speaking with John Boiler, co-founder and CEO of the global ad agency 72andSunny.
--
For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Zoe Margolis and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.