2min chapter

First Move with Julia Chatterley cover image

Feature interview: Political scientist Ian Bremmer

First Move with Julia Chatterley

CHAPTER

Is Twitter a Good Place to Start?

I was one of the early executives at MySpace, so really was there at the birth of this industry. So it is an industry that I care about a lot. If you want to build an advertising based business, you need to build a platform where people can trust that their advertisements are not appearing next to content that might be offensive to some of their customers. That's kind of just the basics of how ad businesses have always worked, and I think that's something that Twitter is relearning today.

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