Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What Is RCS?
RCS is essentially a technology that enables you to have more fidelity, better, more seamless integration into the same type of inbox where you receive your SMS. And it's a rich experience, an interactive experience. You can complete entire subscription or purchase flows directly within the RCS messages. So we're moving beyond this text-based messaging where you're able to sort of have one-way communication to something that's a little bit more interactive.
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Transcript
