The Importance of Reputation Management in the Next Election

When a leader sticks around a long time, it's natural that his popularity declines. That's how politics goes. But as Justin Trudeau heads towards a decade in power, there's a big chunk of Canadians who do more than just disapprove of him. They loathe the man. 

Meanwhile, Trudeau's top challenger, Pierre Poilievre, hasn't led the Conservative party very long, but he's still managed to rack up  impressive unfavourability numbers in a short amount of time.

What's fascinating is what the data reveals about who dislikes Poilievre, and who really hates Trudeau, and why. And what those numbers can tell us about the next election, and the political makeup of Canada in 2023.

GUEST: David Coletto, CEO of Abacus Data

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