Is There Anything You Can Do About Hype?

I think thinking about people's experience at all times is so important. People really do care about surfaces, even if they don't admit it to themselves. The thing i'm against is tactical marketing being sold to people as if it's the answer to all your problems. What you first need to do is master fundamental, ancient principles of mass psychology. And if youcan figure those things out, you're hear a lot farther than you probably were ten minutes earlier in this conversation.

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