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Challenges of Product Management in an Enterprise Org - Daniel Elizalde on The Product Experience

The Product Experience

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The Six Stages of Innovation

A lot of people think that innovation is a black box and only if you're an apple or Elon Musk, you can do innovation. In reality, innovation can be, is a process and it has distinct stages. So I break the journey from idea to your first 10 customers in six distinct stages. And they are strategic alignment, market discovery, user discovery, solution planning, prototyping, an early adopter. It doesn't mean that the process is waterfall. But it does mean that you have to have clear inputs and outputs to go to the next stage.

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