In 1967, United Fruit agreed to reorganize and sell off some of its strategic assets. No one company comes close to dominating the international banana trade like United Fruit once did. The three biggest banana companies share around 40% of the global export market. Every Cavendish banana is genetically the same as the next Cavendish.
The banana, once a luxury good, rose to become America’s favorite fruit. Now a deadly fungus threatens to wipe it out. Can it be saved?