This is episode 803.

Read the transcript on the Sales Game Changers Podcast website here.

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Today's show featured an interview with Tim Sullivan, former sales training leader at companies including Richardson and Sales Performance International. He also authored numerous books and worked in technology sales. He was a past speaker at the Institute for Effective Professional Selling.

He has trained hundreds of thousands of selling professionals at the world's leading sales organizations. I invited him to share his three tips for selling professionals as he enters retirement.

Find Tim on LinkedIn. [Note that he announced he was leaving LinkedIn on December 31, 2025!]

TIM'S TIP: "People still buy from people they trust. That was true in 1981, and it's true today."

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