Changelog Master Feed cover image

Selling to Enterprise (Founders Talk #96)

Changelog Master Feed

00:00

The Importance of Storytelling

Michael DeWalt: "I just sort of stumbled on this reasoning, essentially. I don't want to say I coined the phrase... but facts tell and stories sell" He says sales is about how can you speak to your audience in a way that makes a lot of sense. The hardest thing for sales is connecting it back to the impact that it has for companies, he says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app