One of the biggest questions we get asked is, "How can I compete with my competitor down the street who is offering the same unit as me but for 50% less?"
Low intro rates are a strategy many large companies are using, but don't worry. You have options other than bottoming out your prices and losing money for the first several months of a rental.
We examine target marketing and several "specials" that have proven effective at combatting the low intro rate strategy. This isn't the time for a "if you can't beat them, join them" approach. These strategies call for setting your business apart as a greater value and showing that it's worth paying a few dollars more in the long run.
If you'd like to read more about target marketing, here's the link to the article we mentioned in the show - How Target Marketing Can Transform Your Self-Storage Business article from Inside Self-Storage
If you'd like to listen to more about these strategies, we get into several of them on our recent webinar with Andrew Sherrard from Reliable Storage - Optimizing Occupancy Podcast with Andrew Sherrard
Hosts: Josh Huff & Melissa Huff
Produced by Lighthouse Storage Solutions
