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Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Scarcity Principle

Black Friday is now something across the world. What do you call these people that can't be influenced by scarcity? None of it moves me, but I know as a business owner it surely moves clients. Here's what you need to bring to consciousness in your marketing when you want to engage the scarcity principle. It means you have something people can't have unless they come to you. That's a scarce resource.

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