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The Power of Writing a Book with Robert G. Allen | PREI 387

Passive Real Estate Investing

CHAPTER

What Is Revolutionary?

Everything before you is obsolete. Everything after you bears your mark. The hardest part to do marketing is to actually step back from it and go, what can i do that's revolutionary? That's that what is revolutionri mean, it means to revolt. When you say your message, it makes everything for you revolting. And therefore, as you reach your ou mark of greatness, they pick up your vocabulary. Look at every great brand, it fits that quota i just gave you. So for everyone, anyone's book, you've got to think about, how can i make me stand out, so that i'm revolutionary?" "The ultimate goal is to get ten thousand books out

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