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Inside HubSpot's go-direct media playbook

The Rebooting Show

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Evolving Ties: Brands and Creators in B2B Marketing

This chapter examines the shifting dynamics between brands and creators, prioritizing authenticity and collaboration over traditional advertising. It highlights the importance of long-term partnerships and the challenges B2B marketers face in building trust and relevance in a rapidly changing landscape. The discussion underscores the need for strategic investments in creator relationships and innovative content to engage audiences effectively.

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