When to Grow Revenue?

There is a declining curve, which means you hit zero retention. By day a hundred, none of the users that you brought in in da zero remain to stay. Flattening curve is what we just showed in the last slide. And then smiling curve is an interesting one, because you sort of flatten out but then it go jumps back up. O so we just went through when to grow. Now what to grow? This might seem obvious. Everyone thinks, well, we want to grow revenue. Not necessarily the case,. Sometimes thinking of growing revenue in the onset is very dangerous.