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The Gooe, the Graphical User Interface
In the 1980s, Apple was looking for something new to do with its computers. The company wanted a computer that you could type on and see the result on a screen. A research lab at zirox in Silicon Valley had developed a graphical user interface. Zirox executives were not happy about having to show this technology to apple. They thought it would throw off an innovative CEO like Steve Jobbs. But they were wrong.