6min chapter

The Knowledge Project with Shane Parrish cover image

The Architecture of Scale: Building a $200m Business | David Segal

The Knowledge Project with Shane Parrish

CHAPTER

From Struggles to Success: The Evolution of a Tea Business

This chapter details the transformation of a struggling startup into a successful tea business, highlighting the unique market opportunities and challenges encountered along the way. It also contrasts the evolution of tea culture with the coffee industry while showcasing the emphasis on creating a sensory experience for tea lovers.

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