The Origin and Impact of the Red Ribbon

This chapter discusses the creation and impact of the red ribbon as a symbol of awareness for AIDS. It highlights the initial backlash faced by the ribbon's creators from other AIDS activists and the criticism that wearing the ribbon became an easy way to appear supportive without taking real action. However, the chapter also emphasizes the positive effect of the ribbon in sparking conversations about AIDS and leading to significant steps taken by the government and organizations to address the issue. It concludes by mentioning how the awareness ribbon has been adopted by over 200 other causes as their symbol.