Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
The Power of Reciprocity and Rhyming in Marketing
This chapter examines the impact of the reciprocity principle in marketing, using a New Yorker cartoon to emphasize its effectiveness in prompting consumer engagement. It also delves into the role of rhyming phrases in advertising, highlighting their ability to enhance believability and memorability, thereby boosting consumer recall.
Transcript
Play full episode
