What Does It Solve?

I think the other thing as well though, is going back to your question over what's involved. We have seen kind of more evenly-fillet networks get involved card linking now and you would say, well, why are they doing that? They've got their own tracking technology. I think what it solves for them is there are certain new types of publishers that are using only card linking. But I do think like there are question marks over that. It's still quite immature. And I think there will be question marks here to remember, as it's like, continue this. As long as you're able to demonstrate the value. You'll see a much more open access or potential for