#127. Cyber Security Business Selling for Millions - Eddie Whittingham
Dodge Woodall's Eventful Lives
00:00
Did You Spend Any Money on LinkedIn?
We focus on LinkedIn and Google ads because it was kind of a question of where are my clients the middle-aged, bold, 40-year-old man. The challenge we had with that is our tag audience were hyper-privacy conscious. So like, they used to largely have their Facebooks massively locked down. We used to do quite a lot of email marketing, which they fucking hated because we would just spam in them. It's a literary no brain. Once you've got a business model that works, you can just turn it back to the end. And you'veGot a good product. Yeah. And you can measure it. Like you can equally just spend shit loads
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