Is There a Strategy to Scale Your Ads?

Ferriss: A lot of people struggle right now is they inherently lack the expertise and they are in a position they can't really hire the expertise. Or they just don't even understand the extent that the strategy is needed on the monetization. So I imagine there's a little bit, you know, I asked for this a lot, but I want to get your opinion on it. Ferriss: The day I was continually monitoring the data to make sure that I wasn't losing money. Like rule number one of investing is don't lose money. And then we didn't need to focus on SEO when we should have because we were already doing well with Facebook ads.