3min chapter

Business of Apps Podcast cover image

#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

Business of Apps Podcast

CHAPTER

How to Advertise Your App in China

China has a very unique mobile ecosystem compared to anywhere else in the world. Google Play is not allowed in China, but there are 450 or even more local Android stores. You need to understand who are the big players and which Android apps for you work with. Having the right local marketing strategy and also pricing strategy is very important.

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