2min chapter

The Consistency Project cover image

on the Paleo Diet and the Ancestral Fallacy

The Consistency Project

CHAPTER

The Problem With Overcomplicating Your Business Model

I think one of the issues in something like a paleo and this is kind of what I witnessed over the last few years is somebody figures out that works, right? This paleo idea without overcomplicating it. And then what happens is I've got to sell these people more things. So you have to keep coming up with content and rationale and reasons for it. It's a hard business model to not have things to sell.

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