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256: Optimizing Paywalls

Under the Radar

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Is There a Way to Improve the Conversion Rate?

I think what was really cool with this particular improvement is that the biggest difference in that conversion rate while it was overall people were it was converting better. Fewer people were canceling their purchase after they'd hit by which makes me think that there was a much more intention behind what I was communicating. In addition to more people actually going through with the purchase the number of people who hit by and then you know confirm that purchase went up as well so great scoring that regard. It's almost like a morally that fewer people were sort of feeling like they were being tricked into being asked for money in a way that like this this one definitely converts better in that way.

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