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7min chapter
Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2
MASTERS OF MEDDICC
The Importance of Comfort with Discomfort in Sales
This chapter discusses the importance of being comfortable with discomfort in the sales process and the role of emotional intelligence in sales. It emphasizes the need to make customers uncomfortable during discovery to uncover their pain points.
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