
2. What if Your Company Had No Rules?
The Freakonomics Radio Book Club
Then Pure Software Grew.
This earlier version of Pure was flexible. Everyone could work however they wanted to maximize what they were bringing to the company. Then Pure Software started to grow and a few did stupid stuff, leading to errors that cost the company money. Reed Hastings: "We had selected and conditioned our employees to follow process" In 1997, we ended up selling the company to our largest competitor.
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