How to Create Content That Really Drives Value

Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing teams at companies of various sizes. She emphasizes the importance of being quick off the bat to get results that will help you learn and optimize, as well as the importance of having conversations early and often with your customers. Maya shared her thoughts on what marketers can do fresh in their career to set themselves up for success later on. Chris then steered the conversation to revolve around content, specifically how a marketing team can go about justifying the investment in brand, and how one content pillar can create a waterfall effect. "Hope is not a strategy." -Maya Grossman