"Hello, I’m calling from Bajaj Finance. Do you want a loan?"
Daybreak
00:00
Introduction
The company boasts of a loan book worth $28 billion. What makes it stand out is how it has been still using teleselling successfully despite the advent of so many innovative ways of digital marketing. More than half of the loans that it gives are to the existing base of customers alone. But its pesky calls are also facing quite the backlash these days.
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Transcript
