202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
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How to Drive Subscribers Through Podcasts
I've found that generating subscribers that actually listen through paid is actually very expensive and challenging. I think you need to find an organic channel where you can take the things that you're do on pod casts, like we what we do on linked in to distribute one as a way to drive demand. So it's kind of like extending the channels that where the r o i can get a tribute. You could do story and narrative and then distribution through video to drive subscribers. But ike, in my view, or reaching like you should be able to demonstrate positive ourina podcast, just by using, how did you hear about us, and extending it to other channels.
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