How Do You Get Paid?

We hadn't done paid until this year. So in 2021, that number, that 7.3, that's on zero paid, $0 spent on paid. This is blended right with retargeting and cold. That'd be blended. Okay, but I mean, still still stupid, right? Well, think about it, like this is what I started to realize. Gail had always told me from authority hackers, like you need to start getting on paid. And I was like, dude,. I don't I know organic extremely well, I don't know paid. Now we're running paid and you have an acquisition cost. But that that came out of the gate doing really