Navigating the YouTube Journey in India

This chapter explores the speaker's journey as a content creator on YouTube in India, detailing their experiences over two decades amidst evolving pop culture. It delves into the challenges of familial expectations, societal perceptions, and the significance of authenticity within the digital space. The chapter also highlights the growing interest among young Indians in pursuing careers as YouTubers, emphasizing the platform's cultural impact and the diversification of creators' careers.