Motorollas Response

How do great companies fall? Can we detect a potential decline earlier and avoid it? How far can a company fall before the path towards doom becomes inevitable? Is this something reversible? 

How the Mighty Fall offers responses to these questions, which offer leaders a well-founded hope that they can learn to prevent decline or alter their course. The author Jim Collins conducted a research project on this topic for four years and discovered the ultimate 5 step-wise stages of decline—in hope of providing a guidance to leaders on reducing their risks of falling all the way to the bottom. 

As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

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