What Does Embedded Finance Mean to You?

The idea with embedded finance, the premise is pretty simple. It's basically that when you build a new software system for the customer, the more end to end, the more inclusive, the more connected the system is for your customer, the better it is. So I am very I'm extremely bullish on this idea of bringing in multiple components into your product driven by what your customer needs are. But my advice there for founders is, you know, maybe focus again on like look at your customer and see how might I build something that not just solves a specific point of their flow but rather the entire flow and its own.