What Does Embedded Finance Mean to You?

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The idea with embedded finance, the premise is pretty simple. It's basically that when you build a new software system for the customer, the more end to end, the more inclusive, the more connected the system is for your customer, the better it is. So I am very I'm extremely bullish on this idea of bringing in multiple components into your product driven by what your customer needs are. But my advice there for founders is, you know, maybe focus again on like look at your customer and see how might I build something that not just solves a specific point of their flow but rather the entire flow and its own.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/