France is pivoting its tourism strategy to court higher-spending long-haul visitors from Asia, the Gulf, and North America, aiming to boost international tourism revenue by 41% by 2030 with a focus on longer, higher-quality stays. Despite record Northern European heat this summer, Visit Sweden says tourism impacts have been minimal so far, though climate projections warn the Nordics will warm faster than the global average. India and China agreed to restart direct flights after a five-year pause, signaling tentative thawing of ties, though no timeline has been announced.

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