The Black Friday Strategy No One Talks About (But Should)
Brain Driven Brands
Mastering Black Friday Strategies
This chapter explores effective strategies for Black Friday and Q4 shopping, emphasizing the importance of transparency in business practices. The speakers discuss innovative promotional tactics like a 'Better Than Black Friday' sale, while also addressing the need for brands to understand consumer behavior and pre-plan advertising efforts. Additionally, they highlight the significance of long-term brand building beyond the holiday season to ensure sustained growth.
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