The Black Friday Strategy No One Talks About (But Should)
Brain Driven Brands
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Mastering Black Friday Strategies
This chapter explores effective strategies for Black Friday and Q4 shopping, emphasizing the importance of transparency in business practices. The speakers discuss innovative promotional tactics like a 'Better Than Black Friday' sale, while also addressing the need for brands to understand consumer behavior and pre-plan advertising efforts. Additionally, they highlight the significance of long-term brand building beyond the holiday season to ensure sustained growth.
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