RV E18 - The Importance of R&D Functions | TikTok Live 22
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The Not in Market Bucket - Is This for You?
A majority of people that you're going after falling to the ladder bucket, they're not currently looking to buy what you sell. And so if you split it that way, then you can have specific marketing activities that are geared toward people that are not looking to buy. That's where you get the podcast, you get community, you get live events,. You get physical events, social media and lives like TikTok.
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