The business started with 300 units and then has grown, I think, subsequently to close to 800. Lindsey had spectacular customer demand in the ink block. She signed up a bunch of other Boston buildings faster than she expected. And the growth started to take on a life of its own.
In the start-up world, when is it possible to grow too fast? Harvard Business School professor Tom Eisenmann and entrepreneur Lindsey Hyde discuss what led to the failure of Hyde’s pet care start-up, Baroo.