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Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460

I Love Marketing

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The Impact of Content Marketing on Business Growth

The speakers discuss the success of River Pools, a company that implemented a content marketing strategy to answer customer questions. They highlight how using HubSpot to track engagement with the articles helped increase closing rates and book out services for over two years. They also discuss the influence of 'They Ask You Answer' by Marcus Sheridan on their marketing approach.

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