3min chapter

The Art of Manliness cover image

Overcoming the Comfort Crisis

The Art of Manliness

CHAPTER

Masogi Like Challenges - You Lose a Lot of Fear

In the modern world, failure is getting a bad look from your boss or not getting enough wikes on instigram. Gus believes that by doing these things like masogi, you can't have this innate, evolutionary machinery that gets triggered when you go out and do hard things. He says: "You're putting yourself in a position where failure is totally possible"

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